MEDIA DIRECTORS

Media directors are those professionals who are responsible for overseeing the media related activities that have been created to arouse the interest in the products, brands and services of a particular company.

Media directors are usually found at departments related to advertising and mainly in advertising agencies. They ensure that advertisements are duly reached to the intended viewers. Their clients are in groups of individuals and people from national and international companies. Media directors are not only found in advertising agencies but also in huge corporations, companies who have their own advertising departments. They use various technologies to take the advertisements to various Medias. They have to research and conduct studies and analyze the audience and viewers minds and decide which type of communication will suit whom. These can vary from bill boards to social media and radio to television.

These days opportunities for media directors are found everywhere. The national sports teams like cricket, hockey, football, kabaddi, etc have their own media managers and directors for various activities.  These people get handsomely paid and carry huge responsibilities in their shoulders.

Media directors are required to have a bachelor’s degree in business administration, or marketing or advertising along with two internships atleast. A masters degree will be an added advantage. Most of them will get recruited through campus recruitment. During campus recruitment they will be required to work under a media director, whereas with experience they can reach the position of a media director. Employers will conduct some communication and written tests so that it will help them garner more information about the candidate and helps them to decide whether the candidate can survive as a media director.

This particular field is expected to carve a niche for itself in the upcoming years and soon there will be a huge demand for media directors worldwide.

A fresher gets a payment of 15000-25000 per month whereas an experienced professional get their payment in five figures.