If you’re searching on Google, “Is digital marketing a good career”, you’ve come to the right page. We’ll show why digital marketers have various employment opportunities and why the profession pays well. Digital marketing is a coveted field for anyone with beats for a digital stratagem to capture customers’ minds. The options in this dynamic industry make it clear that the future of a career in digital marketing is bright and will remain so in 2024.
What is Digital marketing?
Digital marketing is a type of online advertising in which companies use channels like social media, email, blogs, and digital advertising to market their goods and services. Establishing a digital identity and creating audience-specific campaigns are both parts of the process.
Career scope of digital marketing
As the technological world becomes more digitally savvy, the demand for digital marketing is increasing dramatically. It is essential to comprehend its significance on a larger scale. Businesses are realizing this, and brands are putting a lot of effort into learning how to use digital marketing to their advantage. Digital marketing has a broad range and is a platform that works best for business branding and promotions. Since almost all age groups are active on digital platforms, reaching large audiences and promoting becomes very easy.The awareness of digital marketing and its anticipated possibilities is now being spread through digital marketing training institutes.
Demand in India
We say “100% Yes” for the this specific query ” Is digital marketing a good career in 2023 ?” because of its huge demand in job market today. Professionals in digital marketing make an average salary of Rs 4,00,000 per year in India. Realistic salaries for digital marketing specialists for interns and new hires will range from Rs 1,20,000 to Rs 3,000,000.
Job roles
Since there are so many specializations in digital marketing, you can begin your career in this field as a digital marketing executive, SEO executive, Digital branding head, Paid advertising manager, and many more.
Wrap up!!
Hurrah!! Now you’ve got a solid understanding of “Is digital marketing a good career ”. So, don’t let the grass grow under your feet. It is the best time to pursue a digital marketing course from a top college. Know more..
Empower Your Future: Dive into the World of Digital Marketing
Are you intrigued by the ever-evolving digital landscape and eager to make a mark in the online world? Look no further than our comprehensive digital marketing course, designed specifically for students like you. Don’t let this opportunity pass you by. Enroll in our digital marketing course today and start your journey towards a fulfilling and rewarding career in the exciting world of digital marketing!
editor May 23rd, 2023
Posted In: Digital Marketing, Digital Marketing Career, Digital Marketing Course, Marketing, Multimedia, SEO, web design
Tags: best digital marketing course in calicut, digital marketing, digital marketing career, digital marketing course, digital marketing course in kerala, seo, seo course
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Logo designers an overview
Professional graphic designers who specialise in logo design develop distinctive and personalised brand graphics for the person or business that hired them. A logo designer may operate independently, be employed full-time by a design company or advertising agency, or be employed on a temporary basis. The majority of professional logo designers have a graphic design college degree and occasionally have marketing and advertising expertise.
Designers must be able to fully immerse themselves in the field of their clients. This could entail doing extensive research on a certain product or digging deep into the particulars of how the company offers its services. To create a logo that will set the client’s company apart from the competition, extensive market and competitor research is required. A branding questionnaire or briefing meeting is the best resource a skilled logo designer can have.
Inexperienced logo designers frequently become distracted by the desire to examine the specifics of a company logo. But the most talented designers will be able to conceptualise. A designer should compile and evaluate all of the information provided regarding preferred colour and font choices, logo styles, and prospective company names or slogans while having the branding questionnaire and creative briefing notes at the ready. A first logo sketch can be created by a designer thanks to their ability to see the wider picture. The finest designers will use font libraries, mood boards, and colour wheels to be ready for the first draught. At this point, it is important to examine every possible design idea.
To think logically and strategically, great logo designers need to be able to conceive conceptually. The fact that clients will use their logo for all of their marketing endeavours must be considered by designers. Logos need to be flexible enough to use on websites, social media platforms, print ads, and promotional items. To get a better idea of how the final logo design should seem, ask the client how they want to sell their new brand.
Inexperienced logo designers frequently place an undue emphasis on their notes from the creative briefing or the responses they wrote in the branding questionnaire. It’s crucial to be adaptable and accommodating to client requests and last-minute changes. Great logo designers should also feel comfortable explaining the complexities of the design industry to their clients.
In order to be successful in the logo design business, a designer must be able to effectively explain the concept of design to a customer, accept constructive criticism of their work, provide inventive solutions to a problem, and work toward compromises on the design.
editor January 24th, 2023
Posted In: 2023, career, College, course, designing training, Graphic Design, Graphic Designing, logo designer, web design
Tags: best building materials, best design tips, best interior design, Best Interior Designing College in Calicut, best multimedia college
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What are important skills for a graphic designers?
What sort of graphic design expertise is required for a profession in design? Most people believe that a graphic designer’s only qualifications are artistic abilities. But graphic design is much more complex than most people assume. Thus, it is crucial to understand the significant skills for graphic designers to thrive. Developing skills that you can apply while working can be useful for those who are interested in becoming a graphic designer.
So, Let’s take a look at the important skills for graphic designers to succeed in their careers.
Design principles
Any graphic designer must have a solid grasp of design concepts and will purposefully employ various aspects throughout their work to deliver desired messages. To develop aesthetically appealing and well-structured designs, graphic designers must understand how to combine lines, color, shape, space, texture, typography, size, dominance and emphasis, and harmony. This is an important skill for a graphic designer to thrive.
Ideation
Ideation, also called idea creation, is the innovative process of developing, refining, and sharing new ideas. When starting a new project, a graphic designer must first complete this task. Research, development, evaluation, and application are the several processes involved in creativity.
Branding
Branding is frequently created or maintained by graphic designers for their clients or job. They require a thorough awareness of what distinguishes a brand while dealing with it. Then, they must bring that brand to life using graphics such as logos, colors, typography, illustrations, photography, and more. The work that graphic designers produce should be able to speak to the intended audience and be consistent across platforms.
Typography
One of the most crucial components of graphic design is typography. While the incorrect typography might be obtrusive or turn away clients, the proper typeface can convey meaning and evoke feelings. Graphic designers must be knowledgeable about everything from typesetting, kerning, tracking, and leading to choosing the best font for a project.
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UX and UI design
Graphic designers can improve their work and maintain their position as industry leaders by acquiring UX and UI abilities. Graphic designers may make both aesthetically pleasing and valuable designs by knowing UX and UI. Understanding the principles can help graphic designers collaborate and communicate with team members more effectively because they occasionally work closely with UX and UI designers.
editor November 25th, 2022
Posted In: career, College, course, Marketing, Media, Multimedia, SEO, web design
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Website design has become an integral part of today’s IT industry. It seems that you cannot even exist in any business or industry without a strong online presence. A perfectly made website design will do the job for you. Studies show that a well-built and aesthetically designed website will generate better customer traffic and will increase conversion.
Taking web design courses helps you create impressive websites for small and corporate businesses alike and build a bright future. One of the biggest advantages of choosing web design courses is that the demand for websites is not expected to come down any time in the near future, and the number of people using the internet is at a rapid growth- increasing day by day. It is estimated that by 2021, there will be about 635.8 million internet users in India.
What are web design courses?
Web design courses offer studies related to the planning and creation of websites and web applications. They are not just confined with layout of a website rather stretches from graphics to animations. They also deal with creating a unique brand identity, technical aspects (coding), hosting, and optimization. The basics of web design courses cover the study of web languages such as HTML, JavaScript, etc., and multimedia softwares such as Photoshop, Dreamweaver, Flash, etc.
Who can be a web designer?
As I mentioned, web design is all about building websites. The person who deals with the creation of websites and web application is called as a web designer or web developer. Web design can be a right option for those having a good sense of design and creativity and readiness to work with computers. One can definitely shine in the industry with the aforementioned qualities plus genuine design ideas and fresh knowledge on latest web design trends.
Future of web design
The future of web design is infinite. Since people today are very interested in online and the number of individuals using internet is increasing day by day, web design market is boosting and the demand for websites from every industry is rapidly growing.
As website is the best way to reach to the target audience, every business, from small family-run company to big corporates, is making huge efforts and spending a lot of money to make its online presence strong and vigorous. Even a non-profit organization, a politician, a school, government agency, or any other kind of company or organization, cannot exist without a website. This naked fact guarantees a great future for those who are going to pursue web design courses.
Job opportunities in web design
There are huge job opportunities available for those who want to study web design courses not only in India but in abroad as well. Most of private and public businesses and organizations hire web designers for their front end and back end website development projects. While a front end developer works with clients dealing with the web page design and graphics, a back end developer who is specialized in web languages like PHP, Ruby, Java, ColdFusion, Perl, etc., work with the server.
A web designer can also set up his own firm working independently. Reputed web design firms generally get a lot of web related projects from small and large industries alike.
Going freelancing in web design is another promising career. Being a freelance web designer is better option for many reasons. People around the world increasingly prefer freelancing than being traditionally employed web designers as they can work freely and whenever from wherever they want.
Major job profiles in web design include:
- Front end web developer
- Back end web developer
- UI designer
- Web application developer
- Design and layout analyst
- UX principal
- UX consultant
- Senior web analyst
- Web marketing analyst
Typical employers of web designers include (a) software companies, (b) IT companies, (c) web design companies, (d) large corporates, (d) digital marketing firms, (e) educational institutes, etc.
How to become a web designer?
You can pursue web design courses after class12th. To be a professional web designer you need to learn basic programming languages, such as HTML, CSS, JavaScript, PHP or jQuery. You should also have a good understanding of coding and practical knowledge on popular software’s like Dream weaver, Photoshop, Flash, etc. A degree in computer science is an advantage for those who want to shine in this field.
Deference between web design and web development
People often use the two terms, web design and web development, interchangeably. In fact, they really do have two very different meanings. They are two fundamentally different aspects of website building process.
Web design deals with the things related to visual aesthetics and usability of a website- color scheme, layout, information flow, and everything else related to the visual aspects of the UI/UX. A web designer works on design software, graphic design, logo design, layout, placing call-to-action buttons, branding, mock-ups, storyboards, etc.
Web development is concerned with web languages and software tools that help to develop the design and functionality of a website. Web developers are more technically in nature. Web developers are of two kinds; front end developers and back end developers. Front end developers know HTML, CSS, and JavaScript. Back end developers typically work with a particular programming language like Ruby, Python and Django.
Salary of a web designer
Salary of a web designer varies and depends upon the company or industry he is working for, experience in the fields, expertise in design and development, and location of the job. As a fresher a web designer can earn INR 10000 to INR 15000. The more experienced and expert he becomes the more money he makes. For a freelancer in web design, earning depends on how much and whose projects he gets. There are many professionals and freelancers who earn a six figure income.
Available web design courses
Web design courses are offered by lot institutions/universities in India and abroad. Courses range from diploma and certificate to undergraduate and postgraduate.
Diploma courses (1-2 years) in web design include:
Diploma in Web Designing
Diploma Course in Multimedia & Web Designing
Diploma in Web Designing & Software Development
Advanced Diploma in Web Designing
Advanced Diploma in Multimedia & Web Designing
Advanced Diploma in Office Automation & Web Designing
Advanced Diploma in Internet & Web Designing
Certificate courses in web design cover:
Certificate Course in Web Designing
Certificate Course in Multimedia Web Designing
Certificate Course in Internet & Web Designing
Certificate Course in Office Automation & Web Designing
Certificate course in Application Software & Web Designing
Bachelor courses are:
B.Sc. in Multimedia and Web Design
B.Sc. in Animation and Web Designing
B.Sc. in Graphic and Web Designing
B.Sc. in VFX and Web Designing
PG courses in web design include:
Post Graduate Diploma in Web Designing
M.Sc. in E-commerce & Web Design
M.Sc. in Multimedia and Web Designing
M.Sc. in Animation and Web Designing
Online web design courses
There are many institutes and websites offer online web design courses. Online courses are available for low cost compared to offline courses and can be attended any time as per our schedule. Some of the best online web design courses are offered by Code School, Code Academy, Lynda.com, Dash General Assembly, Alison’s Web Development, and The New Boston,
Best colleges for web design courses
There hundreds of private and public institutes in India providing web design courses. Choosing the right one is a real challenge.
vismayam November 29th, 2017
Posted In: web design
Tags: css, html, web, web design college calicut, web development
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Marketing done through websites, social media, emails, search engines, mobiles etc are called DIGITAL MARKETING.
The success of DIGITAL MARKETING has taken a giant leap in the last few years as uses of internet and digital channels like social media, websites, online shopping etc have grown. Â With people not finding enough time to walk and shop, online shopping has become a huge hit. So many websites have come up with online shopping making life easier for people.
SEO—Search engine Optimization is one of their major tactics. Next is content marketing where write ups about everything are available right under the sun.
Attracting and convincing customers through websites are called INBOUND MARKETING. It is also a part of DIGITAL MARKETING where customers get happy and satisfied while viewing and purchasing.
Social Media marketing is another sub division of Digital marketing where products are advertised on social media stages like Facebook etc,
Another method of this marketing is pay per click where the customers are aid if they click on and advertisement. The most famous in this category is Google Adwords.
People also get paid if they involve themselves in advertising and promoting other people’s products and services.
Email marketing is another form of digital marketing where email is sent mentioning the company’s products, pricing, discounts etc.
Digital marketing can earn you a good fortune if it is done in a proper method.
vismayam August 16th, 2017
Posted In: web design
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A social media manager is a person who takes care of a company’s involvement in the social media. He is usually responsible for advertising and social marketing. He plans and also sets goals. He gives leads and sales ideas to the team. Get the apt content to present his company in the social world. He has a major role in creating a wonderful reputation and creating awareness about a particular brand.
A highly motivated person who is skilled creatively and who can connect instantly with present and future customers is a successful media manager. A highly skilled and experienced person as social manager is always in high demand by reputed companies. Social media managers, who are freshers, will gain experience and can master the skill by mingling with customers. A successful media manager usually has customers who were initially their fans on social media.
The social media manager has many responsibilities. The first and foremost responsibility should be Content of a company in the social media platform. Â A good content is the face of a company in the social media. So the social media manager should be updating content every now and then.
He should also ensure good multimedia and visual design as the viewer is easily attracted towards them. There should be consistent visual branding. Â He should always set clear and realistic objectives.
As mentioned earlier, a successful media manager is a person who converts his fans in to customers. He should first learn to identify them. He should always target the best customers and attend personally to them.
Development of a brand name is very important. The social media manager should take all the necessary steps to get the brand name as bright as possible.
Most of the media managers are highly qualified and have additional qualifications to support their role. Most of social media managers are full time salaried individuals. Â A fresher might earn few thousands, but and experienced professional will earn more thousands and are eligible for incentives also.
vismayam July 11th, 2017
Posted In: SEO, web design
Tags: seo, social media
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