Digital Marketing Archives - VISMAYAM COLLEGE OF ART AND MEDIA

The digital age has transformed how businesses operate and reach customers. In Kerala’s vibrant city of Calicut, this transformation is particularly evident. Businesses, big and small, are actively embracing digital marketing to stay ahead of the curve. This surge in demand has created a booming job market for skilled digital marketing professionals.

Are you interested in carving a path in this exciting field? You might be wondering, “What is the digital marketing course fee in Calicut?” While the cost can vary depending on the institute and course structure, the value it unlocks for your future can be truly transformative.

This blog post delves into the world of digital marketing courses in Calicut, exploring factors affecting course fees, career opportunities you can unlock, and why investing in a program at Vismayam College of Art & Media could be the perfect launchpad for your digital marketing journey.

Why Consider a Digital Marketing Course in Calicut?

Calicut presents a fertile ground for digital marketing professionals. Here’s why:

Thriving Business Landscape: Calicut is a hub for various industries, from traditional businesses like textiles and spices to modern IT startups. These businesses require skilled digital marketers to navigate the online landscape and reach their target audience effectively.
Growing Internet Penetration: With a constantly rising internet user base, Calicut offers a vast potential customer pool for businesses with a strong online presence. Digital marketing expertise allows you to tap into this ever-expanding market.
Demand for Local Expertise: Businesses in Calicut often require marketing strategies that resonate with the local audience and cultural nuances. A digital marketing course equips you with the knowledge to cater to this specific market need.

Demystifying Digital Marketing Course Fees

The cost of a digital marketing course in Calicut can vary depending on several factors:

Course Duration: Shorter foundation courses may have lower fees compared to comprehensive diploma programs that offer in-depth learning and practical experience.
Curriculum Content: The scope of the course curriculum significantly impacts the fee. Courses covering a wider range of digital marketing modules, including SEO, SEM, social media marketing, content marketing, and analytics, will naturally have a higher price point compared to those focusing on specific areas.
Institute Reputation: Reputable institutes with experienced faculty and industry connections may have slightly higher fees due to the quality of education and career support they offer.
Additional Features: Some institutes offer additional benefits like internship opportunities, placement assistance, or certification exams, which can be reflected in the course fee.

A Spectrum of Investment: Digital Marketing Course Fee Range

Generally, digital marketing course fees in Calicut can range from ₹25,000 to ₹1,00,000. This range reflects the factors mentioned earlier. Remember, the cost should be viewed as an investment in your future career.

Vismayam College: Your Affordable Gateway to Digital Marketing Success

At Vismayam College of Art & Media, we understand that affordability is a crucial factor for aspiring students. That’s why we offer our AI-integrated digital marketing diploma program at a competitive fee structure, making it accessible to a wider range of learners.

Here’s what sets Vismayam College Of Art & Media apart:

Affordable Fees with Easy EMI Options: We believe financial constraints shouldn’t hinder your digital marketing aspirations. Our fees are designed to be budget-friendly, and we offer flexible EMI options to ease the financial burden.
Comprehensive Curriculum: Our AI-powered program equips you with the most sought-after digital marketing skills, covering SEO, SEM, social media marketing, content marketing, email marketing, web analytics, and more.
Industry-Leading Faculty: Learn from experienced professionals who share not just theoretical knowledge but also practical insights and industry trends.
AI Integration: Vismayam College Of Art & Media at the forefront of digital marketing education. Our curriculum integrates cutting-edge AI tools and technologies, giving you an edge in the job market.
100% Placement Guarantee: We are confident in our program’s effectiveness. That’s why we offer a 100% placement guarantee, connecting you with leading companies in Calicut and beyond.

Investing in Your Future: Career Opportunities in Digital Marketing

A digital marketing course at Vismayam College Of Art & Media opens doors to a plethora of exciting career opportunities in Kerala and across India. Here are just a few possibilities:

Digital Marketing Specialist: Work within a company’s marketing department, managing various online marketing campaigns.
SEO Specialist: Optimize websites and content for search engines to improve their visibility and organic traffic.
Social Media Marketing Manager: Craft engaging content and manage social media channels to build brand awareness and drive customer engagement.
Content Marketing Specialist: Develop and implement content strategies to attract and retain a clearly defined audience and ultimately drive profitable customer action.
Pay-Per-Click (PPC) Specialist: Manage paid advertising campaigns on platforms like Google Ads to reach target audiences actively searching for relevant products or services.
Email Marketing Specialist: Craft targeted email campaigns to nurture leads, drive conversions, and build long-lasting customer relationships.
Web Analyst: Analyze website traffic and user behavior to gain insights that can be used to optimize digital marketing campaigns for better performance.
Freelance Digital Marketer: Leverage your skills to work with various clients on a project basis, offering a flexible and entrepreneurial career path.

Also Read

Digital Marketing Salary In Kerala- A Complete Guide

Is Digital Marketing A Good Career In 2024: A Complete Guide

Evolution Of Digital Marketing: How It’s Shaping The Future

What Is The Scope Of Digital Marketing In India?

Who Is A Social Media Marketer? How To Become One

Best Digital Marketing Course In Malappuram With 100% Placement

join best AI Powered Digital marketing institute in Calicut, Kerala

Empower Your Future: Dive into the World of Digital Marketing

Are you intrigued by the ever-evolving digital landscape and eager to make a mark in the online world? Look no further than our comprehensive digital marketing course, designed specifically for students like you. Don’t let this opportunity pass you by. Enroll in our digital marketing course today and start your journey towards a fulfilling and rewarding career in the exciting world of digital marketing!

editor April 24th, 2024

Posted In: Digital Marketing, Digital Marketing Career, Digital Marketing Course

Tags: digital marketing, digital marketing career, digital marketing course

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Illustration of a student & marketing activities over phone. Text overlay: "digital marketing course in malappuram”

The world has embraced digital technology, and Malappuram is no different. As businesses of all sizes increasingly adopt online platforms to connect with customers, the need for skilled digital marketing professionals is on the rise. Are you eager to take advantage of this exciting trend and establish yourself in the fast-paced realm of digital marketing? If you’re in Malappuram or the surrounding areas, your search ends here!

This page serves as your comprehensive guide to exploring the thriving opportunities in digital marketing in Malappuram and how you can acquire the essential skills to succeed in this constantly changing field. We will also introduce you to a well-regarded institute – Vismayam College, conveniently located in Calicut, just a short distance from Malappuram – which offers an extensive digital marketing course with a standout feature: a guarantee of 100% internship and placement!

Overview Of Digital Marketing Courses in Malappuram?

In today’s world, everything is online, leading to a growing demand for digital marketing skills.A growing number of individuals are currently seeking careers in this sector. A prevalent misunderstanding is that digital marketing is exclusively focused on social media platforms.In reality, it encompasses various branches such as SEO, email marketing, web development, paid advertising, content marketing, design, and more. This diversity opens up numerous opportunities, making it essential to select the right digital marketing course.

Why Digital Marketing in Malappuram?

Malappuram, a lively center of commerce and industry, is experiencing a swift digital evolution. With an increasing internet penetration rate and a tech-savvy population, businesses are realizing the vast potential of online marketing to broaden their reach and foster stronger customer connections.

A look into the exciting world of digital marketing in Malappuram reveals several key trends:

Local Businesses Going Digital: Retail shops and new startups alike in Malappuram are diving into the digital realm. They are utilizing social media marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising to draw in new customers and connect with their current clientele.
E-commerce Growth: Online shopping is becoming increasingly popular in Malappuram due to its convenience and variety. This rise in e-commerce is creating a strong demand for digital marketing experts who can assist businesses in building a robust online presence and boosting sales.
Increase in Smartphone Usage: With many people in Malappuram using smartphones, businesses must develop marketing strategies that appeal to this mobile-centric audience. Having digital marketing skills enables you to craft targeted campaigns that engage customers on their favorite devices.

How to Choose the Best Digital Marketing Course in Malappuram?

The vibrant opportunities in Malappuram’s digital marketing landscape are hard to ignore. So, how can you arm yourself with the skills and knowledge needed to thrive in this ever-evolving field? The answer lies in enrolling in a comprehensive digital marketing course!

A well-designed course will guide you through the essential components of digital marketing, including:

Search Engine Optimization (SEO): Master the techniques for optimizing websites and content to achieve higher rankings on search engine results pages, ensuring your target audience can easily find you
Search Engine Marketing (SEM): Learn the nuances of paid search advertising platforms like Google Ads to connect with customers who are actively searching for products or services that you offer.
Social Media Marketing (SMM): Understand how to harness the power of social media platforms such as Facebook, Instagram, and WhatsApp to create engaging content, enhance brand visibility, and cultivate meaningful interactions with customers.
Content Marketing: Develop captivating content that informs, educates, and entertains your audience, positioning you as a leader in your field.
Email Marketing: Discover effective tactics for designing targeted email campaigns that nurture leads, boost conversions, and foster lasting customer relationships.
Web Analytics: Acquire knowledge about website traffic, user behavior, and campaign performance, enabling you to continuously improve your digital marketing strategies.

Vismayam College Of Art & Media: Your Pathway to Success in Digital Marketing | Best Digital Marketing Institute in Malappuaram

While many institutes provide digital marketing courses, Vismayam College Of Art & Media in Calicut distinguishes itself through its dedication to student achievement. Here’s what makes us unique:

Comprehensive Curriculum: Our carefully crafted curriculum encompasses all vital elements of digital marketing, ensuring you graduate with a diverse skill set.
Industry-Experienced Faculty: Learn from dedicated instructors who bring a wealth of experience in the digital marketing field. They will share not just theoretical knowledge but also valuable insights from real-world situations.
Hands-on Learning: Acquire practical experience through engaging workshops, case studies, and live projects, enabling you to apply your new skills in a realistic setting.
100% Internship & Placement Assistance: We recognize the significance of hands-on experience. That’s why we provide a distinctive 100% internship and placement guarantee. We are committed to connecting you with top companies in Malappuram and beyond, giving you a competitive edge in your digital marketing career.

Detailed Digital Marketing Course Syllabus ?

Module 1: Fundamentals of Digital Marketing
Module 2: Business Promotion & Digital Marketing Strategies
Module 3: Graphic Designing for Marketing (Adobe Photoshop, Adobe Illustrator)
Module 4: Video Editing for Marketing(Adobe Premiere Pro)
Module 5: Web Design & Development (Custom & WordPress)
Module 6: Search Engine Optimization (SEO) & Content Marketing
Module 7: Search Engine Marketing (SEM)
Module 8: Social Media Marketing (SMM) & Email Marketing
Module 9:Advanced Web Analytics for Marketing
Module 10: Marketing Automation & Client Relationship Management
Module 11: Exploring AI in Digital Marketing
Module 12: Certifications, Professional Practice, Live Projects & Internship

What are the Digital Marketing Career Opportunities in Kerala, India & Abroad?

Digital Marketing Director

Tasked with creating and executing effective online marketing strategies to enhance brand visibility, foster customer engagement, and meet company objectives.

Digital Marketing Manager

Responsible for implementing, managing, and overseeing digital marketing projects aimed at promoting the organization’s mission. This position emphasizes reaching a large audience and increasing brand awareness.

Digital Marketing Strategist

Involved in conducting market research, formulating brand strategies, and identifying target audience segments, with a strong focus on detailed research, analysis, and reporting.

Digital Marketing Analyst

Focused on analyzing data to uncover opportunities for enhancing the company’s online marketing strategies.

Digital Marketing Executive

Plays a key role in developing strategies that build lasting digital connections with consumers.

Content Writer

Charged with researching topics, creating style guides for company content, and producing compelling material that drives conversions in alignment with the organization’s objectives.

Email Marketing Executive

This role encompasses planning and launching email campaigns, managing subscriber lists, crafting engaging newsletters, and assessing campaign effectiveness.

Social Media Manager

Creates strategies to grow follower numbers, manages and oversees social media campaigns, produces content, analyzes performance metrics, and interacts with key stakeholders within the organization.

Also Read

Digital Marketing Salary In Kerala- A Complete Guide

Is Digital Marketing A Good Career In 2024: A Complete Guide

Evolution Of Digital Marketing: How It’s Shaping The Future

What Is The Scope Of Digital Marketing In India?

Who Is A Social Media Marketer? How To Become One

Digital Marketing is an exciting field filled with numerous opportunities. If you’re looking to dive into this dynamic industry, consider joining Vismayam College Of Art & Media, First AI Integrated digital marketing institute in Kerala, which offers a 100% Placement Assurance. Become a certified digital marketer by joining the right team.

editor April 20th, 2024

Posted In: Digital Marketing, Digital Marketing Career, Digital Marketing Course

Tags: digital marketing, digital marketing career, digital marketing course

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Close-up of a woman's hand holding cash. Text overlay: "a complete guide on digital marketing salary in kerala"

The digital age has reshaped how businesses operate, and Kerala is no exception. With a booming tech scene and growing internet penetration, the demand for skilled digital marketers is soaring. But if you’re considering a career in this exciting field, you probably have one burning question: how much can I expect to earn?

This blog post delves into the world of digital marketing salary in Kerala, giving you a clear picture of what you can expect at various experience levels and across different roles. We’ll also explore factors that influence your earning potential and provide tips to maximize your digital marketing salary in Kerala.

Digital Marketer Salary in Kerala: Unveiling the Numbers

Here’s a quick breakdown of the average digital marketing salaries in Kerala based on experience:

Freshers (0-2 years): ₹15,000 – ₹30,000 per month
Mid-Level (3-5 years): ₹35,000 – ₹75,000 per month
Senior Level (5+ years): ₹100,000+ per month

Digital Marketing Salary in Kerala: A Deep Dive

Now, let’s explore specific digital marketing roles and their salary expectations in Kerala:

Digital Marketing Manager: As the captain of the digital marketing ship, managers oversee campaigns, analyze data, and develop strategies. They can expect a salary range of ₹7.5 – ₹12 Lakhs per annum.

SEO Specialist: SEO specialists ensure a company’s website ranks high in search engine results. Their average salary falls between ₹3 – ₹5 Lakhs per annum.

Social Media Manager: Social media managers engage audiences on platforms like Facebook and Instagram. They typically earn ₹3.5 – ₹6 Lakhs per annum.

Content Marketing Specialist: Content marketing specialists craft compelling content to attract and engage customers. Their salary range is ₹3.5 – ₹4.5 Lakhs per annum.

Digital Marketing Executive: Supporting digital marketing managers, executives assist with various tasks. Freshers can expect a starting salary of around ₹15,000 per month.

Location, Location, Location: Impact on Salary

While the above figures provide a general idea, your salary can vary depending on your location in Kerala. Cities like Kochi, Thiruvananthapuram, and Kozhikode offer higher salaries compared to smaller towns due to a higher concentration of digital agencies and larger companies.

Climbing the Digital Marketing Salary Ladder

Here are some key factors that can influence your digital marketing salary in Kerala:

Experience: Unsurprisingly, experience is a major factor. As you gain expertise and a proven track record, your earning potential increases significantly.

Skillset: Having a strong foundation in digital marketing fundamentals is crucial. However, specializing in areas like SEO, PPC (Pay-Per-Click) advertising, or social media marketing can further enhance your value and salary.

Qualifications: Earning certifications from recognized institutions demonstrates your commitment to the field and can give you a competitive edge.

Industry: Salaries can vary depending on the industry you work in. Tech companies and startups might offer slightly higher salaries compared to traditional sectors.

Company Size: Generally, larger companies tend to have bigger budgets and offer more competitive salaries compared to smaller firms.

Optimizing Your Digital Marketing Salary in Kerala

Here are some actionable tips to maximize your earning potential in the Kerala digital marketing landscape:

Continuously Learn: Stay updated with the latest digital marketing trends and technologies. Take online courses, attend workshops, and actively seek knowledge to stay ahead of the curve.

Build a Strong Portfolio: Showcase your skills and experience through a compelling portfolio website or online presence. Highlight successful campaigns you’ve managed and the results you’ve achieved.

Network Effectively: Connect with other digital marketers, attend industry events, and build strong relationships. This can open doors to new opportunities and higher-paying jobs.

Negotiate Confidently: Don’t be afraid to negotiate your salary during the job offer stage. Research fair market value for your skills and experience to ensure you’re getting adequately compensated.

Deliver Results: Focus on demonstrating the value you bring to the table. Consistently deliver excellent results that contribute to the company’s success. This will make you a valuable asset and position you for a raise or promotion.

Beyond the Numbers: The Allure of Digital Marketing

While a good salary is important, a career in digital marketing offers more than just financial rewards. It’s a dynamic field that allows you to be creative, solve problems, and constantly learn new things. You’ll have the opportunity to work on exciting projects, play a key role in shaping brand narratives, and directly impact a company’s success.

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A banner showcasing an AI robot hand surrounded by social platform icons with headline evolution of digital marketing & how its shaping the future

Almost 170 million people use social media regularly in a world where there is an expectation that every working professional has a basic understanding of digital marketing. Marketing via digital media can be defined as the use of the Internet or other electronic media for promoting goods. Almost every person consumes digital content on a regular basis. It is inevitable that traditional marketing channels will disappear very soon, and the Internet market will take over completely.

By reaching a larger audience more quickly, you may have the opportunity to reach more people. A significant percentage of traditional marketing departments and agencies have lost their customer base to technological advancements. This has helped digital marketers make the most progress.

Throughout digitalization, it was noted that fewer people were shopping in-person in marketplaces, and today a greater number of people are doing so for themselves and their families. Having your business advertised online has several benefits, since you want to reach the right audience and the correct audience is online. The evolution of digital marketing is therefore important to understand.

Changing face of digital marketing

There was a birth of the phrase “digital marketing” in the 1990s. Throughout the early part of the 20th century there was a real transition to the digital age, as a result of the internet and the Web 1.0 platform. Despite being able to acquire the necessary information, users of the Web 1.0 platform were unable to distribute it online. Digital platforms were still a source of concern among marketers around the world. There is the beginning of the evolution of digital marketing. Since 1994, the digital market has been slowly transforming, allowing new technologies to enter the market. The Yahoo web search engine was introduced by Yahoo, while the MSN search engine was introduced by Microsoft. A two-year period later, when the internet bubble burst, the smaller search engines either disappeared or were absorbed by the titans of the industry

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A visual representation of the vast scope of digital marketing & its importance

Since the world is becoming more and more digital, the scope of digital marketing is increasing unsurprisingly. There are a number of digital channels used by businesses in order to communicate with current and potential clients, including search engines, social media, email, and other websites. It has become more and more important to use digital marketing platforms since they are so accessible.

Scope in India

More than 749 million people in India used the Internet in 2020. Surprisingly, it is anticipated that by 2040, this number will increase by nearly 1.5 billion. The fact that over 43% of Indians use the internet frequently explains why there is an increasing need for knowledgeable digital marketers. In fact, among the top ten skills that employers are seeking, digital marketing is listed in a recent LinkedIn research. There is an increasing need for marketing experts with the necessary hard skills to fulfill particular responsibilities in digital marketing. In this digital age, a career in digital marketing is a great option because there are many aspects to it and there is a seeming lack of digital skills.

Digital marketing has expanded as a result of the expansion of the field, which increases opportunities for professionals. Those who want to work in the digital marketing field must possess both solid technical skills as well as strong soft skills. Annual trends emerge in the field of digital marketing and fast become outmoded as more companies and technological advancements join it. Through 2023 and beyond, we see a few themes having an impact in this sector. Marketers from many sectors are contacting social media influencers to grow their brands. This type of digital advertising is gaining popularity swiftly because consumers place more trust in their peers than they do in businesses. More companies will leverage these influencers to increase sales in 2023 and beyond. Choosing a career in digital marketing will be a great decision as the scope of digital marketing in India is increasing day by day.

Empower Your Future: Dive into the World of Digital Marketing

editor October 21st, 2023

Posted In: career, Digital Marketing, Digital Marketing Career, Digital Marketing Course, Marketing, SEO

Tags: best digital marketing course in calicut, digital marketing, digital marketing career, digital marketing course, digital marketing course in kerala

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Is Digital Marketing a Good Career in 2023- A Complete Guide

If you’re searching on Google, “Is digital marketing a good career”, you’ve come to the right page. We’ll show why digital marketers have various employment opportunities and why the profession pays well. Digital marketing is a coveted field for anyone with beats for a digital stratagem to capture customers’ minds. The options in this dynamic industry make it clear that the future of a career in digital marketing is bright and will remain so in 2024.

What is Digital marketing?

Digital marketing is a type of online advertising in which companies use channels like social media, email, blogs, and digital advertising to market their goods and services. Establishing a digital identity and creating audience-specific campaigns are both parts of the process.

Career scope of digital marketing

As the technological world becomes more digitally savvy, the demand for digital marketing is increasing dramatically. It is essential to comprehend its significance on a larger scale. Businesses are realizing this, and brands are putting a lot of effort into learning how to use digital marketing to their advantage. Digital marketing has a broad range and is a platform that works best for business branding and promotions. Since almost all age groups are active on digital platforms, reaching large audiences and promoting becomes very easy.The awareness of digital marketing and its anticipated possibilities is now being spread through digital marketing training institutes.

Demand in India

We say “100% Yes” for the this specific query ” Is digital marketing a good career in 2023 ?” because of its huge demand in job market today. Professionals in digital marketing make an average salary of Rs 4,00,000 per year in India. Realistic salaries for digital marketing specialists for interns and new hires will range from Rs 1,20,000 to Rs 3,000,000.

Job roles

Since there are so many specializations in digital marketing, you can begin your career in this field as a digital marketing executive, SEO executive, Digital branding head, Paid advertising manager, and many more.

Wrap up!!

Hurrah!! Now you’ve got a solid understanding of “Is digital marketing a good career ”. So, don’t let the grass grow under your feet. It is the best time to pursue a digital marketing course from a top college. Know more..

Empower Your Future: Dive into the World of Digital Marketing

editor May 23rd, 2023

Posted In: Digital Marketing, Digital Marketing Career, Digital Marketing Course, Marketing, Multimedia, SEO, web design

Tags: best digital marketing course in calicut, digital marketing, digital marketing career, digital marketing course, digital marketing course in kerala, seo, seo course

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