A person solely in charge of directing and planning advertising campaigns and promotional events for companies are called ADVERTISING MANAGERS. They take up the role in order to create interest and awareness about a particular product. Their group usually comprises of art directors, sales staff and finance department staff. Their main duty is to develop and execute campaigns and events and usually act as middlemen between the clients and the agencies.
Their basic activities are as follows
- Organize meeting with clients and discuss and provide technical and marketing advice
- Assist in hiring marketing and advertising staff and monitor their daily activities.
- Conduct regular meetings with head of departments and staff and discuss matters related to media advertising of product to be advertised and contents to be advertised.
- Perfect planning of campaigns and events
- Select the medium of advertising for each product as each product might become successful if advertised in a certain medium like TV, social media, newspapers, magazines, radio programs, live events etc.
- Negotiations play a major role
- Conduct market research studies which helps them in advertising
- Pricing of products also plays a major role in their occupation.
- The advertising manager usually works in the office premises. They might require working long hours but due to the creativity involved in the job they might not be stressful. This job also requires traveling frequently with the clients and their representatives
A three year graduation in any stream and supporting course in advertising, marketing, journalism can earn you a job as Advertising manager. A masters degree is an added advantage.
Salary packages vary with companies and experience. Freelancing is not preferred much in this occupation.
